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From the Blog
NBA 2K11 TV Commercial – Go Hard or Go Home
The official TV spot, aired during the 2010 NBA Finals between the Boston Celtics and Los Angeles Lakers, announcing the launch of NBA 2K11.
Features music by Bay Root Productions and lyrics by Yung Automatik (The Duck Down & 2k Sports NBA2k11 Soundtrack Contest Winners). To hear the entire track and read about how we landed [...]
Greatest of All Time to Grace the Cover of NBA® 2K11
2K Sports announced today that 14-time NBA All-Star, five-time NBA Most Valuable Player, six-time NBA World Champion and recent Hall of Fame inductee, Michael Jordan, will appear on the cover of NBA® 2K11. Jordan, who is considered by many as the greatest basketball player in history, will fittingly team up with the NBA 2K series, [...]
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Orb Rips Axiom Track
The Bay Root exploding head logo was crowned our official logo in the late 90’s and was created by the man you’re about to see and hear in this post. He is Dufon Smith. His moniker Orb, Orbitron, a B-boy, an MC, a talented and good person all around. We have had the pleasure of [...]
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2K Sports and Duck Down Music Announce Winners of NBA® 2K11 Soundtrack Contest
Go Hard or Go Home (click play)
[Audio clip: view full post to listen]
Bay Root Productions takes home title of top producer and Yung Automatik wins top honors in the MC category resulting in new original beats for top selling hoops video game franchise
2K Sports and Duck Down Music Announce Winners of NBA® 2K11 Soundtrack Contest
Bay [...]